Times Sq Nyc | October 2023

We worked with the team at Pink Sparrow to mark the 125th anniversary of Pepsi through a unique public event—a fully immersive diner pop up. Held in Times Square, this celebration was designed to engage Pepsi's most dedicated fans. Attendees had the opportunity to explore 125 years of Pepsi's history in an interactive setting, complete with full-service dining and immersive entertainment experiences. This event not only celebrated the brand's legacy of innovation but also offered a memorable way for fans to connect with the iconic soda's storied past.