SoHo NYC | May 2024

Lab-grown diamonds aren't just a girl's best friend—they're everyone's. At Fancy Studs, we provide a premium, eco-friendly alternative that merges luxury with affordability for those desiring a refined experience.

In collaboration with STUDS, we've crafted the FANCY STUDS brand, introducing an exquisite collection featuring precious gems, lab-grown diamonds, and meticulously designed earscapes.

Familiar Stranger spearheaded the environmental and technical design, masterfully blending a cool, spring-inspired palette of greens and yellows with terrazzo, concrete, and velvet. This mix introduces a baroque elegance to STUDS' signature sleek surfaces and smooth contours.