Los Angeles | October 2022

We believe in the power of collaboration and creativity to bring innovative ideas to life. That's why we were thrilled to work alongisde Young Hero in partnership with IKEA and Swedish House Mafia to design and launch their Obegransäd collection last fall.

Obegransäd is a collection that pays tribute to the colorful history of IKEA furniture hacks, particularly the modified Kallax units that have been a go-to setup for DJs of all levels. To celebrate this unique collaboration, we designed an unforgettable launch event in Los Angeles that brought together the best of music, design, and creativity.

Our team worked closely with IKEA and Swedish House Mafia to create a dynamic and immersive experience that celebrated the Obegransäd collection and showcased the innovative spirit of both brands. From designing custom installations to curating a lineup of world-class DJs, we brought our expertise in experiential marketing to create a one-of-a-kind event that left a lasting impression on guests.