FMLR had the privilege of collaborating with Aime Leon Dore and the estate of Robert De Niro Sr to bring a truly unique experience to audiences through their June 2022 campaign. In this campaign, we had the opportunity to create a fully immersive digital representation of De Niro's iconic SOHO loft, accessible through ALD's very first NFT token asset. This marked a significant milestone for ALD as they took their first steps into the metaverse. Through our expertise in experiential design, we were able to deliver a one-of-a-kind interactive experience that allowed audiences to explore the space and feel as if they were truly there.
