Cyberpunk 2077 x Los angeles 2020

Xbox approached us to scheme up something big for the launch of Cyberpunk 2077. In the moments leading up tot he game’s launch, we staged a 20’ tall articulating robot replica of Johnny Silverhand’s famous appendage. Every hour for 24 hours the fingers articulated based on a series of pre-selected gestures that fans could vote via Twitter. The results were spectacular.