to coincide with the highly anticipated product launch, we created an la pop up

we built a nosgtaligic interior, with iconic playland elements and characters

We teamed up with We Are Social to build CROCS into McDonald’s iconic playland aethetic. Ball pits, exquisite corpses, playland funhouse mirros, and iconic fry guy furniture all made it ino the mix.

This two day pop up was scheduled to serve as a hub for instagrammable moments, shoe try-ons and purchases, and food giveaways. Unfortunately the activation was killed just days ahead of launch due to brand alignment and safety concerns.

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DEL MAGUEY x DIGITAL MASONS

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Coca Cola Social Bubble